Champion of La Liga 2010-11 season, Barcelona, keep its promise to continue to use the UNICEF logo on their jersey. UNICEF logo, the UN agency for children, in the 2011-12 season will be installed at the back of the uniform Lionel Messi cs, just below the back numbers of players.
So far, UNICEF logo placed in front of the player's chest. However, Barca already have a new sponsor which shifts the position of the logo, the Qatar Foundation. Sponsor this itself is a non-profit foundation engaged in education, science, and development of the Gulf countries.
Cooperation with Qatar Foundation, worth € 150 million (Rp1, 7 trillion) and starting in 2011-12 season until 2016-17. This is the first time since Barcelona was established to benefit financially from the sponsor that adorned his jersey.
As for UNICEF, Barca promised to explain the details of their agreement in June. "The next phase of this cooperation is still under discussion. With the primary purpose of using the social club's assets to support the global movement for education and education which results will be useful for children,"the club's official statement quoted by AFP on Monday, May 16, 2011.
However, not all parties approve this agreement. Johan Cruyff as a ex player considers cooperation with the Qatar Foundation, will damage the player jersey.